Marimar Club

An interior as a manifesto

During Milano Design Week, Marimar opened the doors of a newly renovated private apartment, transformed into a temporary club: an unexpected space filled with meaning and inspiration. The interior project, designed by studio wok, became the ideal setting for this initiative.

An operation that reflects the brand’s mindset: minimizing the ephemeral, maximizing the real, and using lived-in interiors to share vision, relationships, and a culture of design.

A club inside a real project

Marimar Club came to life within this authentic residential space, enriched by natural stone interventions by Marimar.
The temporary experience was curated and styled by Simple Flair, who gave shape to the pop-up format active only during Design Week, adding layers of interaction, design, and hospitality that resonated with the brand’s identity.

Collaborations and content

Each room of the apartment was carefully furnished and activated with thoughtful content:
– a selection of design pieces curated by Spanish gallery VASTO
– an immersive olfactory room developed by Le Labo
– a food curation by Space Delicious
– a reading corner curated by Maria Cristina Didero
– and other discoveries to explore.

Material, project, connection

The Club was a way to tell the story of natural stone not just as a material, but as a language capable of building authentic experiences and connections.

A project that reflects the identity of Marimar: grounded, contemporary, and able to build cultural systems through material.